Why Are So Many Men Looksmaxxing"?

Black Coffee
3 min readOct 26, 2024

And Is It The Answer To Men’s Dating Problems?

Photo by Ali Ahmed:

In today’s image-driven world, a new trend is emerging that’s especially popular among men: "looksmaxxing."

This buzzword essentially means putting in extra effort to enhance one’s appearance, whether through workouts, skincare routines, or even cosmetic procedures. On the surface, it’s understandable—who doesn’t want to look their best?

But when looks become the sole focus, something essential is often left behind: the deeper aspects of who we are, like personality, passions, and character.

Let’s dive into why nurturing these qualities can provide more lasting fulfillment than any aesthetic enhancement could.

What is Looksmaxxing, Anyway?

Looksmaxxing is a term that’s gained momentum on social media, especially within communities dedicated to self-improvement or dating advice.

The idea is to push one's physical appearance to its maximum potential, often through meticulous grooming, style upgrades, and even body modifications.

While there’s nothing inherently wrong with wanting to look good, a singular focus on aesthetics can sometimes detract from developing a well-rounded sense of self.

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